Tag Archives: kit farman photography

A Recap of GGD PHL #4 (Encore Presentation of GGD PHL #3, Hosted by Buchanan Ingersoll & Rooney)

22 Feb

On Monday, January 30th, Girl Geek Dinners Philadelphia welcomed Jessica Ivins, Senior Experience Designer at Happy Cog, to do an encore presentation of her sold-out talk, “On Shrink It and Pink It.” The event was hosted by Buchanan Ingersoll & Rooney PC, and was a collaboration with Web Start Women. Again, there was a huge turnout, and after we ate some pizza (provided by our gracious hosts) and quickly introduced ourselves, Jessica took the floor.

Jessica began by breaking the ice with some of the more amusingly obvious marketing failures, discussing the growing pains that first occurred when people heard the name of the iPad, and moving on to the debacle Dell had when they alienated women with their stereotype-ridden “Della,” a netbook for women… to track their carbs. The marketing strategies behind – and commercial for – “Dr. Pepper Ten,” which has “10 manly calories” and is supposed to be a diet drink for men, got more than a few chuckles from the crowd.

The heart of Jessica’s talk can really be summed up in one sentence: that we should not design with gender in mind. When we do that, we end up going to the extremes and alienating men and women instead. This is especially important to think about as Jessica shows research that states women are the ones who are making 80% of consumer purchases in America. Improper marketing can become very costly very quickly.

An important way to approach marketing for women is to not give over to myths, stereotypes, or assumptions, Jessica explained. (One popular myth is that women are not into video games – which is false when you consider casual mobile gaming, which is predominantly women.) Marketers need to understand how to market to women. Holly Buchanan, who specializes in marketing and selling to women, said, “You make an emotional connection with a woman when you show you respect, understand her, and value all of her contributions and roles in society.”

There are so many facets to Jessica’s talk, which is as humorous as it is intellectual. She brings to light the stereotypes so inherent in marketing, drawing out the ways they can alienate the very people they’re trying to draw in. Her complete slides can be found on slideshare, and are worth reading through. The truth is that her delivery and stories bring it to life in a way that slides can’t, so here is a video, recorded by Kit from Kit Farman Photography.

“Don’t stereotype your audience. Instead, take the time to understand them,” are the words Jessica ends with. And truly, her talk is aimed at both men and women, in an attempt to improve communication and bring thoughtfulness and respect to the forefront.

Photos of the event, courtesy of Pam Selle/thewebivore.com, can be found on Flickr and Facebook.

Slides from the event, courtesy of Jessica, can be found on slideshare.

Video of the event, courtesy of Kit Farman Photography, can be found on YouTube.

Recap written by Girl Geek Dinners Philadelphia Co-Founder, Nicole Kline.
Nicole is a Philadelphia native who loves to write, play video games, and shop for socks. She has a regular day job as a secretary, but by night, she’s the Senior Editor of video game site Warp Zoned, a columnist on popular culture for literary magazine Press 1, a contributing writer at local blog Geekadelphia, and has recently gotten back into Dungeons & Dragons with a serious vengeance. Her current goal is to write a novel and get super famous.

A Recap of GGD PHL #4 (Encore Presentation of GGD PHL #3, Hosted by Buchanan Ingersoll & Rooney)

22 Feb

ggd-wsw-bipc

On Monday, January 30th, Girl Geek Dinners Philadelphia welcomed Jessica Ivins, Senior Experience Designer at Happy Cog, to do an encore presentation of her sold-out talk, “On Shrink It and Pink It.” The event was hosted by Buchanan Ingersoll & Rooney PC, and was a collaboration with Web Start Women. Again, there was a huge turnout, and after we ate some pizza (provided by our gracious hosts) and quickly introduced ourselves, Jessica took the floor.

6833317433_5b25e51d29_mJessica began by breaking the ice with some of the more amusingly obvious marketing failures, discussing the growing pains that first occurred when people heard the name of the iPad, and moving on to the debacle Dell had when they alienated women with their stereotype-ridden “Della,” a netbook for women… to track their carbs. The marketing strategies behind – and commercial for – “Dr. Pepper Ten,” which has “10 manly calories” and is supposed to be a diet drink for men, got more than a few chuckles from the crowd.

The heart of Jessica’s talk can really be summed up in one sentence: that we should not design with gender in mind. When we do that, we end up going to the extremes and alienating men and women instead. This is especially important to think about as Jessica shows research that states women are the ones who are making 80% of consumer purchases in America. Improper marketing can become very costly very quickly.

6833313477_5ce45252db_mAn important way to approach marketing for women is to not give over to myths, stereotypes, or assumptions, Jessica explained. (One popular myth is that women are not into video games – which is false when you consider casual mobile gaming, which is predominantly women.) Marketers need to understand how to market to women. Holly Buchanan, who specializes in marketing and selling to women, said, “You make an emotional connection with a woman when you show you respect, understand her, and value all of her contributions and roles in society.”

There are so many facets to Jessica’s talk, which is as humorous as it is intellectual. She brings to light the stereotypes so inherent in marketing, drawing out the ways they can alienate the very people they’re trying to draw in. Her complete slides can be found on slideshare, and are worth reading through. The truth is that her delivery and stories bring it to life in a way that slides can’t, so here is a video, recorded by Kit from Kit Farman Photography.

“Don’t stereotype your audience. Instead, take the time to understand them,” are the words Jessica ends with. And truly, her talk is aimed at both men and women, in an attempt to improve communication and bring thoughtfulness and respect to the forefront.

Photos of the event, courtesy of Pam Selle/thewebivore.com, can be found on Flickr and Facebook.

Slides from the event, courtesy of Jessica, can be found on slideshare.

Video of the event, courtesy of Kit Farman Photography, can be found on YouTube.

Recap written by Girl Geek Dinners Philadelphia Co-Founder, Nicole Kline.
kline_nicole_150x150Nicole is a Philadelphia native who loves to write, play video games, and shop for socks. She has a regular day job as a secretary, but by night, she’s the Senior Editor of video game site Warp Zoned, a columnist on popular culture for literary magazine Press 1, a contributing writer at local blog Geekadelphia, and has recently gotten back into Dungeons & Dragons with a serious vengeance. Her current goal is to write a novel and get super famous.

A Recap of GGD PHL #3 (Fall/Winter 2011, Hosted by Digitas Health)

9 Nov

 

Usually people go to the Wanamaker building to go to Macy’s or to hear the world-famous organ around holiday time. On the evening of November 3, 22 lady geeks and 4 gentlemen geeks arrived to pass by the already-erected Christmas trees and holiday sales to ascend the elevators to the office of Digitas Health, a brand management company and host of this month’s Girl Geek Dinners Philadelphia and Web Start Women co-organized event.

Digitas Health provided a savory spread of Mexican food catered by 12th Street Catering with beverages courtesy of their free vending machine. Girl Geeks mingled and ate, enjoying the ambiance of the unique Digitas’ offices. The offices feature an open design with bright splashes of color, funky chandelier-style and track lighting, with an architecture that resonates of something we might see from Tim Burton’s cheerful side.

With full bellies, the group settled down for the night’s events. The Girl Geek Dinners Philadelphia co-organizer, Tristin Hightower, welcomed the group with a game of “Around the World” where everyone had an opportunity to introduce themselves and share how they like to geek out. The group, over 75% first-time Girl Geek attendees, varied from roles such as Graphic Designers to WordPressistas to Linux admins to Fitness designers.

For the main event, Tristin introduced the night’s speaker, Jessica Ivins, a Senior Experience Designer at Happy Cog. Jessica’s passion for providing smooth, useful, enjoyable experiences for end-users shines through her presentation, ‘Shrink It & Pink It: Designing Experiences for Women’. And by ‘end-users’ she’s referring to use of anything, from visitors to a website to the user of a chair to hospital employees using scrubs.

Do you know how many women shop online as opposed to men? Do you know how to recognize when marketers are talking to women, men or demonstrating gender-neutrality and why? Chock full of poignant statistics and demonstrative examples, Jessica makes the argument to restructure how we design for women. Jessica wrapped up the talk with a Q&A discussion.


(note: you may need to refresh if the slides don’t load)

Tristin invited Erica Nardello of Digitas Health to talk briefly about the company. Erica expressed Digitas Health’s commitment to the community and respect for what the Girl Geeks group is all about.

The evening was closed with Catherine (Cat) Farman and Sarah Galbraith from the Girl Geek Dinner Social Committee talking about the upcoming November and December events (details posted online soon), Tracy Levesque from YIKES speaking on behalf of Web Start Women on their upcoming WordPress classes for women, and Tristin thanking everyone for attending.

Be sure to get your tickets early for future Girl Geek Dinners Philadelphia events as this one sold out in under 9 hours. Also, keep an eye out for Jessica Ivin’s next appearance to be a part of this topical and formative conversation.

Photos of the event, courtesy of Kit Farman Photography, can be found on Flickr and Facebook.

Recap written by Girl Geek Dinners Philadelphia member, Meg Widholm.
Meg has been in IT for over 13 years. From developing websites, to managing an IT team, to providing Helpdesk support, she can’t eat enough computers. Her dentist told her that she’d better stop, so she has started a locally-sourced vending machine business, Snack Like a Local, with snacks such as brownies by Better Together Baking, Uncle Henry’s pretzels and Joe’s Chips. She will transition to the vending world allowing her to play with tech in her free time. She is currently working on building her first Android app.

A Recap of GGD PHL #3 (Fall/Winter 2011, Hosted by Digitas Health)

3 Oct

ggdphl-2011fallwinterdinner

Usually people go to the Wanamaker building to go to Macy’s or to hear the world-famous organ around holiday time. On the evening of November 3, 22 lady geeks and 4 gentlemen geeks arrived to pass by the already-erected Christmas trees and holiday sales to ascend the elevators to the office of Digitas Health, a brand management company and host of this month’s Girl Geek Dinners Philadelphia and Web Start Women co-organized event.

Digitas Health provided a savory spread of Mexican food catered by 12th Street Catering with beverages courtesy of their free vending machine. Girl Geeks mingled and ate, enjoying the ambiance of the unique Digitas’ offices. The offices feature an open design with bright splashes of color, funky chandelier-style and track lighting, with an architecture that resonates of something we might see from Tim Burton’s cheerful side.

With full bellies, the group settled down for the night’s events. The Girl Geek Dinners Philadelphia co-organizer, Tristin Hightower, welcomed the group with a game of “Around the World” where everyone had an opportunity to introduce themselves and share how they like to geek out. The group, over 75% first-time Girl Geek attendees, varied from roles such as Graphic Designers to WordPressistas to Linux admins to Fitness designers.GGD-10-300x170

For the main event, Tristin introduced the night’s speaker, Jessica Ivins, a Senior Experience Designer at Happy Cog. Jessica’s passion for providing smooth, useful, enjoyable experiences for end-users shines through her presentation, ‘Shrink It & Pink It: Designing Experiences for Women’. And by ‘end-users’ she’s referring to use of anything, from visitors to a website to the user of a chair to hospital employees using scrubs.

Do you know how many women shop online as opposed to men? Do you know how to recognize when marketers are talking to women, men or demonstrating gender-neutrality and why? Chock full of poignant statistics and demonstrative examples, Jessica makes the argument to restructure how we design for women. Jessica wrapped up the talk with a Q&A discussion.


(note: you may need to refresh if the slides don’t load)

Tristin invited Erica Nardello of Digitas Health to talk briefly about the company. Erica expressed Digitas Health’s commitment to the community and respect for what the Girl Geeks group is all about.

The evening was closed with Catherine (Cat) Farman and Sarah Galbraith from the Girl Geek Dinner Social Committee talking about the upcoming November and December events (details posted online soon), Tracy Levesque from YIKES speaking on behalf of Web Start Women on their upcoming WordPress classes for women, and Tristin thanking everyone for attending.

Be sure to get your tickets early for future Girl Geek Dinners Philadelphia events as this one sold out in under 9 hours. Also, keep an eye out for Jessica Ivin’s next appearance to be a part of this topical and formative conversation.

Photos of the event, courtesy of Kit Farman Photography, can be found on Flickr and Facebook.

Recap written by Girl Geek Dinners Philadelphia member, Meg Widholm.
megMeg has been in IT for over 13 years. From developing websites, to managing an IT team, to providing Helpdesk support, she can’t eat enough computers. Her dentist told her that she’d better stop, so she has started a locally-sourced vending machine business, Snack Like a Local, with snacks such as brownies by Better Together Baking, Uncle Henry’s pretzels and Joe’s Chips. She will transition to the vending world allowing her to play with tech in her free time. She is currently working on building her first Android app.