Tag Archives: ggd phl #3

A Recap of GGD PHL #3 (Fall/Winter 2011, Hosted by Digitas Health)

9 Nov

 

Usually people go to the Wanamaker building to go to Macy’s or to hear the world-famous organ around holiday time. On the evening of November 3, 22 lady geeks and 4 gentlemen geeks arrived to pass by the already-erected Christmas trees and holiday sales to ascend the elevators to the office of Digitas Health, a brand management company and host of this month’s Girl Geek Dinners Philadelphia and Web Start Women co-organized event.

Digitas Health provided a savory spread of Mexican food catered by 12th Street Catering with beverages courtesy of their free vending machine. Girl Geeks mingled and ate, enjoying the ambiance of the unique Digitas’ offices. The offices feature an open design with bright splashes of color, funky chandelier-style and track lighting, with an architecture that resonates of something we might see from Tim Burton’s cheerful side.

With full bellies, the group settled down for the night’s events. The Girl Geek Dinners Philadelphia co-organizer, Tristin Hightower, welcomed the group with a game of “Around the World” where everyone had an opportunity to introduce themselves and share how they like to geek out. The group, over 75% first-time Girl Geek attendees, varied from roles such as Graphic Designers to WordPressistas to Linux admins to Fitness designers.

For the main event, Tristin introduced the night’s speaker, Jessica Ivins, a Senior Experience Designer at Happy Cog. Jessica’s passion for providing smooth, useful, enjoyable experiences for end-users shines through her presentation, ‘Shrink It & Pink It: Designing Experiences for Women’. And by ‘end-users’ she’s referring to use of anything, from visitors to a website to the user of a chair to hospital employees using scrubs.

Do you know how many women shop online as opposed to men? Do you know how to recognize when marketers are talking to women, men or demonstrating gender-neutrality and why? Chock full of poignant statistics and demonstrative examples, Jessica makes the argument to restructure how we design for women. Jessica wrapped up the talk with a Q&A discussion.


(note: you may need to refresh if the slides don’t load)

Tristin invited Erica Nardello of Digitas Health to talk briefly about the company. Erica expressed Digitas Health’s commitment to the community and respect for what the Girl Geeks group is all about.

The evening was closed with Catherine (Cat) Farman and Sarah Galbraith from the Girl Geek Dinner Social Committee talking about the upcoming November and December events (details posted online soon), Tracy Levesque from YIKES speaking on behalf of Web Start Women on their upcoming WordPress classes for women, and Tristin thanking everyone for attending.

Be sure to get your tickets early for future Girl Geek Dinners Philadelphia events as this one sold out in under 9 hours. Also, keep an eye out for Jessica Ivin’s next appearance to be a part of this topical and formative conversation.

Photos of the event, courtesy of Kit Farman Photography, can be found on Flickr and Facebook.

Recap written by Girl Geek Dinners Philadelphia member, Meg Widholm.
Meg has been in IT for over 13 years. From developing websites, to managing an IT team, to providing Helpdesk support, she can’t eat enough computers. Her dentist told her that she’d better stop, so she has started a locally-sourced vending machine business, Snack Like a Local, with snacks such as brownies by Better Together Baking, Uncle Henry’s pretzels and Joe’s Chips. She will transition to the vending world allowing her to play with tech in her free time. She is currently working on building her first Android app.

A Recap of GGD PHL #3 (Fall/Winter 2011, Hosted by Digitas Health)

3 Oct

ggdphl-2011fallwinterdinner

Usually people go to the Wanamaker building to go to Macy’s or to hear the world-famous organ around holiday time. On the evening of November 3, 22 lady geeks and 4 gentlemen geeks arrived to pass by the already-erected Christmas trees and holiday sales to ascend the elevators to the office of Digitas Health, a brand management company and host of this month’s Girl Geek Dinners Philadelphia and Web Start Women co-organized event.

Digitas Health provided a savory spread of Mexican food catered by 12th Street Catering with beverages courtesy of their free vending machine. Girl Geeks mingled and ate, enjoying the ambiance of the unique Digitas’ offices. The offices feature an open design with bright splashes of color, funky chandelier-style and track lighting, with an architecture that resonates of something we might see from Tim Burton’s cheerful side.

With full bellies, the group settled down for the night’s events. The Girl Geek Dinners Philadelphia co-organizer, Tristin Hightower, welcomed the group with a game of “Around the World” where everyone had an opportunity to introduce themselves and share how they like to geek out. The group, over 75% first-time Girl Geek attendees, varied from roles such as Graphic Designers to WordPressistas to Linux admins to Fitness designers.GGD-10-300x170

For the main event, Tristin introduced the night’s speaker, Jessica Ivins, a Senior Experience Designer at Happy Cog. Jessica’s passion for providing smooth, useful, enjoyable experiences for end-users shines through her presentation, ‘Shrink It & Pink It: Designing Experiences for Women’. And by ‘end-users’ she’s referring to use of anything, from visitors to a website to the user of a chair to hospital employees using scrubs.

Do you know how many women shop online as opposed to men? Do you know how to recognize when marketers are talking to women, men or demonstrating gender-neutrality and why? Chock full of poignant statistics and demonstrative examples, Jessica makes the argument to restructure how we design for women. Jessica wrapped up the talk with a Q&A discussion.


(note: you may need to refresh if the slides don’t load)

Tristin invited Erica Nardello of Digitas Health to talk briefly about the company. Erica expressed Digitas Health’s commitment to the community and respect for what the Girl Geeks group is all about.

The evening was closed with Catherine (Cat) Farman and Sarah Galbraith from the Girl Geek Dinner Social Committee talking about the upcoming November and December events (details posted online soon), Tracy Levesque from YIKES speaking on behalf of Web Start Women on their upcoming WordPress classes for women, and Tristin thanking everyone for attending.

Be sure to get your tickets early for future Girl Geek Dinners Philadelphia events as this one sold out in under 9 hours. Also, keep an eye out for Jessica Ivin’s next appearance to be a part of this topical and formative conversation.

Photos of the event, courtesy of Kit Farman Photography, can be found on Flickr and Facebook.

Recap written by Girl Geek Dinners Philadelphia member, Meg Widholm.
megMeg has been in IT for over 13 years. From developing websites, to managing an IT team, to providing Helpdesk support, she can’t eat enough computers. Her dentist told her that she’d better stop, so she has started a locally-sourced vending machine business, Snack Like a Local, with snacks such as brownies by Better Together Baking, Uncle Henry’s pretzels and Joe’s Chips. She will transition to the vending world allowing her to play with tech in her free time. She is currently working on building her first Android app.

Announcing Girl Geek Dinners Philadelphia #3 – Fall/Winter 2011 Hosted by Digitas Health

3 Oct

ggdphl-2011fallwinterdinner

In their first ever co-organized event, Girl Geek Dinners Philadelphia and Web Start Women are excited to announce Jessica Ivins speaking “On ‘Shrink It & Pink It’: Designing Experiences for Women”, hosted by Digitas Health. Space is limited so RSVP will be required. This event is open to both men and women.

The event will be held on Thursday, November 3, with socializing and networking beginning at 6:30 a opening remarks starting at 7:00.

Girl Geek Dinners Philadelphia Fall/Winter 2011 (GGD PHL #3) Details

RSVP is Required
RSVP herehttp://ggdphlfallwinter2011.eventbrite.com

Topic: On ‘Shrink It & Pink It’: Designing Experiences for Women
Women have become the digital mainstream. In the US market, women make up just under half of the online population, but they spend 58 percent of e-commerce dollars. Women are online gamers, shoppers, bloggers, and social media consumers. And yet, we still don’t quite know how to design for them.

The immediate impulse when designing for women is to “shrink it and pink it,” meaning products are splashed with the color pink, and content and messaging are dumbed down. But women want what’s relevant to them. They want products and online experiences that are intuitive, not insulting to their intelligence. They want function, not frills.

This session reviews the historical and contemporary landscape of designing for women. We’ll review misguided, yet well-intentioned designs based on assumptions and stereotypes that have flopped. Likewise, we’ll review success stories of well-designed products and experiences that truly meet women’s needs. We’ll also look at when gender should factor into your design and when it shouldn’t. Ultimately, when designing for women (or men, or both), you’ll want to get it right.

JessicaIvins_150x150Jessica Ivins, Senior Experience Designer | Happy Cog
While in college, Jessica took a class devoted to HTML and CSS, fell in love, and never looked back. She began her career as a front-end developer, and while working in the real world, she fell in love again with the principles of user-centered design. In March of 2010, she joined the team at Happy Cog as a senior experience designer.

A strong advocate for universal usability, Jessica is the first to admit that she’s befuddled by a lack of clarity in everything from road signage to food packaging. She’s passionate about making things easy and enjoyable to use and regularly contributes her time and experience to the UX community. From 2008-2010, she served as an officer for PhillyCHI. She has also organized meetings for the Philadelphia UX Book Club.

In her spare time, Jessica busies herself with reading, cooking, and enjoying a fine glass of wine. She’s also mildly obsessed with the TV show Forensic Files.

Location
Digitas Health is located in the Wanamaker building (Macy’s Building), behind City Hall at 100 Penn Square East (13th & Juniper). When you enter through the Juniper Street entrance, take the escalator up to the 2nd floor and turn right.  Sign in at the security desk for Digitas Health and then take the elevator up the 11th floor.

Dinner
Our gracious host, Digitas Health, will be providing food for us during the evening.

Volunteer
If you’re interested in volunteering, please contact us at info[at]ggdphl[dot]com. We could use one or two ladies to help out with check-in and if you’re a video person, we’d love to have our sessions recorded!

Big Thanks
A big thank you goes out to Digitas Health for hosting and feeding us during the event and Jessica Ivins for bringing and sharing her expertise with us.

Last, but not least….
Men are welcome at this event and everyone must RSVP.

Can you bring a friend? Yes! Just have the person RSVP so s/he’s on the list.

If you have any questions or ideas, please reach out to us at info[at]ggdphl[dot]com. We look forward to meeting you!

We encourage tech and geeky ladies come on out to the Dinner to network, mingle, and support Girl Geek Dinner PhiladelphiaWeb Start Women, and the geeky ladies of Philadelphia, even if the particular topic presented is of no interest.

Announcing Girl Geek Dinners Philadelphia #3 – Fall/Winter 2011 Hosted by Digitas Health

3 Oct

In their first ever co-organized event, Girl Geek Dinners Philadelphia and Web Start Women are excited to announce Jessica Ivins speaking “On ‘Shrink It & Pink It’: Designing Experiences for Women”, hosted by Digitas Health. Space is limited so RSVP will be required. This event is open to both men and women.

The event will be held on Thursday, November 3, with socializing and networking beginning at 6:30 a opening remarks starting at 7:00.

Girl Geek Dinners Philadelphia Fall/Winter 2011 (GGD PHL #3) Details

RSVP is Required
RSVP herehttp://ggdphlfallwinter2011.eventbrite.com

Topic: On ‘Shrink It & Pink It’: Designing Experiences for Women
Women have become the digital mainstream. In the US market, women make up just under half of the online population, but they spend 58 percent of e-commerce dollars. Women are online gamers, shoppers, bloggers, and social media consumers. And yet, we still don’t quite know how to design for them.

The immediate impulse when designing for women is to “shrink it and pink it,” meaning products are splashed with the color pink, and content and messaging are dumbed down. But women want what’s relevant to them. They want products and online experiences that are intuitive, not insulting to their intelligence. They want function, not frills.

This session reviews the historical and contemporary landscape of designing for women. We’ll review misguided, yet well-intentioned designs based on assumptions and stereotypes that have flopped. Likewise, we’ll review success stories of well-designed products and experiences that truly meet women’s needs. We’ll also look at when gender should factor into your design and when it shouldn’t. Ultimately, when designing for women (or men, or both), you’ll want to get it right.

Jessica Ivins, Senior Experience Designer | Happy Cog
While in college, Jessica took a class devoted to HTML and CSS, fell in love, and never looked back. She began her career as a front-end developer, and while working in the real world, she fell in love again with the principles of user-centered design. In March of 2010, she joined the team at Happy Cog as a senior experience designer.

A strong advocate for universal usability, Jessica is the first to admit that she’s befuddled by a lack of clarity in everything from road signage to food packaging. She’s passionate about making things easy and enjoyable to use and regularly contributes her time and experience to the UX community. From 2008-2010, she served as an officer for PhillyCHI. She has also organized meetings for the Philadelphia UX Book Club.

In her spare time, Jessica busies herself with reading, cooking, and enjoying a fine glass of wine. She’s also mildly obsessed with the TV show Forensic Files.

Location
Digitas Health is located in the Wanamaker building (Macy’s Building), behind City Hall at 100 Penn Square East (13th & Juniper). When you enter through the Juniper Street entrance, take the escalator up to the 2nd floor and turn right.  Sign in at the security desk for Digitas Health and then take the elevator up the 11th floor.

Dinner
Our gracious host, Digitas Health, will be providing food for us during the evening.

Volunteer
If you’re interested in volunteering, please contact us at info[at]ggdphl[dot]com. We could use one or two ladies to help out with check-in and if you’re a video person, we’d love to have our sessions recorded!

Big Thanks
A big thank you goes out to Digitas Health for hosting and feeding us during the event and Jessica Ivins for bringing and sharing her expertise with us.

Last, but not least….
Men are welcome at this event and everyone must RSVP.

Can you bring a friend? Yes! Just have the person RSVP so s/he’s on the list.

If you have any questions or ideas, please reach out to us at info[at]ggdphl[dot]com. We look forward to meeting you!

We encourage tech and geeky ladies come on out to the Dinner to network, mingle, and support Girl Geek Dinner Philadelphia, Web Start Women, and the geeky ladies of Philadelphia, even if the particular topic presented is of no interest.